Using Signage To Create A Positive Customer Experience.

Customer Experience

 

Using Signage To Create A Positive Customer Experience

 

Customers need information in order to make informed decisions.  Signs aid in conveying this information.  For example, the most obvious piece of information customers are looking for is pricing or cost.  Signs can be used to create price lists or tags depending on the product and how it is being displayed.

 

In addition, signs will also tell customers where to find the products/people/service that they are looking for in the form of directional signs.  Your local nursery probably has signs telling you where to go to find a particular plant.

 

On a different scale, state parks will use signs to tell their customers where their trails are and how to navigate them.

 

In any of these instances, if signs were not used you would have very frustrated customers that are unable to find what they are looking for or how much it costs.  This leads to a very negative customer experience.

 

Signage should make a customer feel like they can find what they need, and know what the expense is going to be in a timely manner.  This will give your customer a positive experience leading them to return again.

Using Signage To Create A Positive Customer Experience

 

Customers need information in order to make informed decisions.  Signs aid in conveying this information.  For example, the most obvious piece of information customers are looking for is pricing or cost.  Signs can be used to create price lists or tags depending on the product and how it is being displayed.

 

In addition, signs will also tell customers where to find the products/people/service that they are looking for in the form of directional signs.  Your local nursery probably has signs telling you where to go to find a particular plant.

 

On a different scale, state parks will use signs to tell their customers where their trails are and how to navigate them.

 

In any of these instances, if signs were not used you would have very frustrated customers that are unable to find what they are looking for or how much it costs.  This leads to a very negative customer experience.

 

Signage should make a customer feel like they can find what they need, and know what the expense is going to be in a timely manner.  This will give your customer a positive experience leading them to return again.