The Importance of Wayfinding Signs
Wayfinding signs inform us how we can get to a certain location in a certain area. They can be found along major highways informing us of how to get to food, gas or lodging. They can also be found within a city or town to show us how to get to a particular location such as the theatre or museum.
These signs are important as they help us to find our way without getting lost. Not all maps will have these types of locations labeled on them so the signs can be a big help in getting from place to place.
You want your signs to be large enough to be easily read and the placement needs to be appropriate in relation to the desired destination.
Locally we have done some wayfinding signage in the City of Syracuse. These signs help people find different locations… Read More
Making An Impression With Your Signs
Your goal should be to make an impression with your signs. People are more likely to remember your message if it makes an impression on them.
Some ways that you can do this may be to use some different graphics or images that people will remember. It will make your sign more memorable than using only text. If you try to use some humor on your sign people are also more likely to remember it. People remember something makes them laugh or amuses them.
Keeping the message simple will also help. If your message is too detailed or difficult to understand your sign may be readily forgotten. If there is too much information people stop reading well before they get to the end. If your message is simple and concise people will be able to read it without even trying.
You also want your… Read More
Perforated Vinyl for car windows is a similar idea to window tint. It makes it difficult to see inside from the exterior, but you can see from the inside looking out.
The material can be laminated, however, we tend not to do this because it causes haziness when you look out from the inside.
This material is ideal for rear and side windows but not for front doors or windshields. Also if you have perforated vinyl on your rear window it is suggested that you not use your rear wiper if your vehicle has one. It will leave black streaks and will eventually tear the film.
This can be a great way to advertise for your business or even just for your own use if you don’t want to purchase a full vehicle wrap. If used for this purpose many people do just the rear window. It is easily visible… Read More
O.L.E.I.S stands for Onondaga Law Enforcement Information System. O.L.E.I.S signs are a requirement of this organization when you get an alarm system. It is the responsibility of the alarm company to forward the appropriate application. Once this is accomplished, you will receive a packet, which will include your permit along with your O.L.E.I.S number. It is your responsibility to obtain your O.L.E.I.S plaque, unless your alarm company provided one. (A list of engravers is included in your packet for your convenience). Any changes in your information should be made through your alarm system company.
O.L.E.I.S signs are 6” X 4” on 1/16” engraving stock. The sign will be red with white lettering that will include the O.L.E.I.S text and the number assigned.
Your O.L.E.I.S sign can either be propped up in the window, facing outward or you can buy the clear sticky tabs from the hardware or craft store and… Read More
It is important for your business or venue to have signage that is readable for everybody. ADA signage is important in guiding people to where they need to be.
Voss Signs ADA Signs are fully compliant with the Americans With Disabilities Act.
We also produce custom ADA signs to meet your specific needs. They are available in high quality acrylic and are manufactured using Grade 2 Raster Braille, which has a compliant dome shape for clarity and comfort. The tactile lettering & legend are raised 1/32” from the base material.
Your goal should be to have everyone who visits your business or venue to have a good time and be safe. ADA signage helps to insure that this will occur.
Please visit ADA.gov for more information regarding compliance. Read More
Sandblasted high-density urethane (HDU) signs are 3-dimensional and can be made in many shapes, design and color combinations. They are available in single or double-sided options. There are also several finishes available smooth surface, simulated wood grain or metallic painting. Furthermore, there are many thicknesses available ½”, ¾”, 1”, 1 ½” and 2”. Anything over 2” will be custom bonded to reach your desired thickness.
The HDU material that we use for these signs is eco-friendly and will not warp or absorb moisture. This means that high humidity, rain, snow or ice is repelled so your sign won’t warp or crack. The paint will also last longer and stay brighter.
A sandblasted sign will last approximately 25 years outside depending on the elements and can be used inside as well. The signs are hand painted with an enamel paint that will strengthen over time and then we use a clear… Read More
Vehicle magnets are a great non-costly way of advertising your business. We have three common sizes: 12” x 9”, 18” x 12” or 24” x 12”. Typically they are white with full color print. However, we can do other background colors as needed. The magnet material that we use is .030 gauge and they can be non-reflective or reflective.
The big benefit of vehicle magnets is that they are removable and should be removed periodically. The area underneath the magnet should be cleaned. This will help to keep the paint on the vehicle in good condition underneath the magnet.
If you are often changing vehicles or adding new vehicles to your fleet this may be the way to go. If your business is seasonal and you don’t want the company name on the vehicle all year you can easily remove the magnet when you need to. For more… Read More
Vehicle wraps are great mobile advertisements for your business. Wherever your vehicle(s) goes your business will be seen. We all spend innumerable hours in our cars driving. A vehicle wrap will greatly increase your exposure to the public making you stand out and get noticed.
We have several different ways we can wrap your vehicle. We can do a full wrap, partial wrap, vehicle lettering with graphics or just vehicle lettering. Visit our vehicle wraps page for some examples of each of these.
You want your vehicle wrap to stand out but you don’t want it to be so busy that a potential customer can’t figure out what your business is. It can be vibrant but simple so that it is easy for people driving by, or that you drive by, to know at first glance what your business is.
Consider a vehicle wrap if you would like a mobile,… Read More
In a follow up to last week's post we thought we should post the file specifications for printing digital signs. Read More
We often get questions regarding what format to send files in. This may help answer some of those questions. Please call 800-473-0698 if you have any further questions. Read More
Why is it important to have signage on my snowmobile/ATV trails?
Safety is the biggest reason to have appropriate signage on snowmobile and ATV trails.
Signs warn of sharp curves, culverts, barbed wire, ice, highway-crossings ect. All of these situations and many more can cause serious injury if a rider is unaware of a potential danger ahead of them. It is also important to realize that snowmobile and ATV riders are usually riding with some speed so an accident could happen very quickly if they are unaware of any dangers ahead.
In addition, snowmobile signs also serve the obvious purpose of marking the trails so that riders do not get lost.
Snowmobile signs allow for posting of speed limits, food, gas and other types of information that riders may need or want to know.
This type of signage is reflective because for snowmobiling, in particular, there is a great deal… Read More
Why do PMS colors look different if I view them on a computer monitor or print out?
We often tell customers that if choosing a PMS color from a chart being viewed on a computer monitor or a printout, there will be a color variation between the monitor or printout and the actual printed sign that they receive.
Computer monitors and printers are not color calibrated the same, therefore every computer and printer may show color in a slightly different way.
However, using an online PMS chart can be a good way to get a general idea of what color you are looking for. The printed product will vary slightly in shade. It will be either slightly lighter or darker depending on your monitor and/or printer.
For more information on PMS colors please see our article Guide To PMS Colors.
U-Channel Posts have predrilled holes that are 1 inch apart. This post is typically used in conjunction with road signage. However, they can be useful for other types of signage as well. The most typical length is 8’ and they come in galvanized or green and 1.12# per foot or 2# per foot. We wouldn’t suggest using these for snowmobile trails, ATV trails, dirt bike trails ect. as they could injure someone who runs into them.
Our Delineator posts are made from recycled & recyclable thermoplastic polymers. These posts will not rot or rust and will not splinter like fiberglass. They are flexible so if they are impacted they will not cause as much damage. The most common use is for the application of 4” X 4” decals. The posts themselves are 4” wide by 66” tall. They are available in soft or hard soil with the corresponding anchors making… Read More
Adding QR codes to your sign is a great way to allow customers to easily and quickly access your website, however, there are a few important things to remember.
You will need to supply us with your QR code in the original file it was created in. We cannot create your QR code for you or recreate it if it is not sent in the original file.
QR codes work the best with darker colors. We can print them in any color that you would like but the darker colors do tend to work the best. Read More
We produce two different types of reflective signs. We can either make them beaded reflective or we can use reflective sheeting.
Beaded reflective signs will feel like light sandpaper if you run your hand over them. They are slightly less reflective than the reflective sheeting. The biggest advantage is that you get a reflective sign at a lower cost. This can be advantageous if you are purchasing a high volume of signs and need to keep the cost lower. Additionally the beaded reflective signs are more tolerant when rubbing against each other if you are transporting them to different trail locations (e.g. in the back of an ATV). Furthermore, when we make beaded reflective signs we typically produce them on .050 gauge plastic.
We can also use 3M reflective sheeting. The reflective sheeting will be a little more reflective and when we produce them we typically use .070 gauge plastic… Read More
What Are The Advantages Of Plastic Business Cards?
Our plastic business cards are 3 1/2" X 2" and are on the .024 plastic, which is roughly the thickness of a credit card.
These cards are very durable and will not rip or tear and are waterproof. They are a great solution if you work in the trades and the cards may end up getting wet or thrown around a work truck or van.
They are also a good solution if you simply want something more durable that you don't need to worry about getting destroyed as you are carrying them around.
If you are looking for a more durable solution this is a great option.
It is very important when designing a sign that you choose the appropriate size and type of font. The further the distance you want people to be able to see the sign from the larger the font should be. You also want to choose a font that will be easily readable from a distance. For example cursive fonts will blend together and may be difficult to read.
You may also find that as the font size increases you may need to make the sign itself larger to accommodate all of the information. However, if the sign doesn't have a lot of information you may be able to use a smaller sign and still maintain the appropriate size font.
It is also important to recognize that depending on the type of sign your town, county ect. may require the letters to be a certain height to be legally binding. For example… Read More
It is important to choose colors for your sign that have a lot of contrast. Certain color combinations contrast more than others. For example Red & Blue and Red & Green do not contrast well. You probably would not want to create a sign with a blue background and red print. You may be able to see what it says up close, but from a distance you probably won't be able to read it at all.
Shades of the same color also do not typically work well. For example if you want a darker orange background with lighter orange print. You won't be able to see the letters well at all.
You want the artwork on your sign to "pop" out so that it is easily visible from near or far. The more the background and print colors contrast the more likely this is to happen. Read More
We receive many requests to make signs using fluorescent ink. True fluorescent inks should only be used on signs that are going to be out temporarily. For example a police department that is putting out No Parking signs for the 4th of July parade but then is going to take them down when the parade is over.
The reason for this is that fluorescent inks fade very rapidly and within a month they will fade to more of a pastel orange rather than a fluorescent orange. In extreme cases the fluorescent may start to appear white again.
We can certainly use bright colors but we suggest not using fluorescents unless your signs are only going to be used for short intervals on a temporary basis. Read More
Corrugated Plastic Vs. High Denisty Polyethylene
The majority of the plastic signs that we produce are made of high-density polyethylene plastic. It is a solid plastic that is very flexible and will not crack when it is bent even if it is very cold out. This type of plastic sign is made to give you more longevity. Screen printed plastic signs will last roughly 7-10 years. This number only refers to fading. Typically the sign will begin to fade long before the material actually wears down.
Corrugated plastic is hollow and has flutes running through it. Typically this is the type of material that yard signs (political signs) are made out of. Corrugated plastic is more appropriate for short-term outdoor use. In addition, the flutes that run through the sign allow for easy installation of stakes for easy mounting in a yard. Read More
HANGING POSTED SIGNS (or other light gauge signs on trees)
Our standard posted signs come in either .012 aluminum or .024 plastic. This material is very easy to drill, nail or staple through and holes, therefore, are not needed.
It is best whenever possible to use aluminum nails so that if the trees are ever harvested the saws will easily cut through them. In addition, you will want to leave the nail head about 3/8" out so that the tree has room to grow and will not push the sign off of the nail.
It is also best to attach all four corners to the tree so that the wind cannot get under them as easily. It will also make it a little more difficult for people to pull them off.
All of our pricing is quantity based so in order to quote you we will need the quantity of signs that you are looking for. Our basic price breaks are 50, 100, 250, 500 & 1000. That being said we can do lower or higher quantities if you decide that is what you need. The pricing will adjust accordingly. For example if you want 300 signs you will get the pricing from the 250 price break.
In order for a custom sign to fall within a price break the specifications (size, gauge, material, ect.) and artwork on those signs will all need to be exactly the same. For example if all of your specifications match but you want an A on one sign and a B on the other, those two signs can not be combined for quantity pricing.
The only exception to this is the background color. Many times… Read More
Die Cut Signs are typically cut to an unusual shape, anything other than a square, triangle or rectangle. However, they can be a square, triangle or rectangle with a shape cut out of them. In order to do this type of sign we need to purchase a die. The cost of the die is then charged to the customer. If we have the die already then there is no charge for the die. For example we have circle dies in many different sizes.
The dies for aluminum and the dies for plastic are different, a plastic die cannot cut aluminum and vice versa. Plastic dies can cut .024, .050, .070 & .110 gauge while aluminum dies can cut .012 and .032 gauge. The heavier gauge aluminum cannot be die cut (.063 & .080).
Die cut signs are more costly per piece than signs that are not die cut. Die cutting… Read More
Applying a vehicle wrap to your vehicle is a great way to have a mobile advertisement for your business. Sometimes a simple design is more effective. If the design is too busy it can be difficult to determine what message is trying to be sent.
There are some technical issues to keep in mind when considering a vehicle wrap.
Over-exposure to sun/heat is what breaks down vinyl graphics after a period of time. The roof and hood tend to be the first to go. Graphics will start to fade and then the laminate will begin to crack.
Wrapping over rust is never a good idea. The vinyl will not adhere well and can cause those areas to rust quicker as moisture will be trapped on the oxidation area.
Wraps are meant for factory paint without damage prior to the installation. Aftermarket paint jobs from a body shop are just sprayed… Read More
Many times customers will call and ask us to make decals to put on signs that they already have up. This is often being requested because the customer needs to change an address, name, ect. There are several things to keep in mind when considering the purchase of decals to apply to a preexisting sign.
Typically decals will adhere to an aluminum sign better than a plastic sign especially if the sign has already been hung and has been out in the elements.
The area on the sign that the decal is being applied to needs to be extremely clean. We usually suggest cleaning the area with rubbing alcohol. If the area is not clean and free of dirt and grease you will not get good adhesion.
It is also important to keep in mind that the decal is not going to last as long as the sign. At some… Read More
We have decided to start adding some biographies to our blog for our staff members so that you can get to know us a little better. I figured, might as well start with mine!
An Unconventional Path
By Rebecca Hartz
When I was a wet behind the ears freshman in the Equine Studies Program at Cazenovia College, many years ago, I never would have dreamed that my future would have included working for Voss Signs. I had been involved in the Equine Industry or an offshoot of it for 30 years from childhood to adulthood.
At some point along the way I decided I needed a change, while working I began pursuing my MBA at SUNY Oswego. A few years after graduating I heard through the grape vine that Voss Signs was hiring in their sales department. This intrigued me. It would be the first job I had ever had… Read More
Interpretive signage typically uses pictures to deliver a message. International symbols are the most commonly used pictures. For example using the international symbol of a person with a dog on a leash means that dogs are allowed on leashes.
The benefit of using international symbols is that they always mean the same thing no matter where you use them and they are well known and easy to understand.
These signs quickly give the viewer a message without having to read any text. It is a quick and efficient way to get your message across.
Interpretive signage can mean that something is allowed or prohibited. The prohibited version will have a red slash across it or a red circle with a slash. Read More
This video illustrates how a local park, Highland Forest, has made use of our delineator posts. The delineator post is made out of recycled and recyclable engineering thermoplastic polymers that are impervious to rot or rust. They will also not splinter like fiberglass, become brittle in the cold or soften in the heat. Typical posts are 4" wide by 66" tall.
You will see in this video how Highland Forest had plastic cut (which we also supplied) to add to the top of the post so that they could have more useable surface area. This is a unique idea that I thought was worth sharing.
Enjoy the video. Also visit Highland Forest's Page! Read More
We have different standard sizes that we produce that are good cuts out of the raw material we purchase. A good cut means that we can cut out of the raw material and not have any waste that cannot be used.
Out of the light gauge materials (.012 aluminum & .024 plastic) the following are good cuts:
3 3/4" X 3 3/4"
3 3/4" X 5 5/8"
3 3/4" X 7 1/2"
5 5/8" X 5 5/8"
5 5/8" X 7 1/2"
7 1/2" X 7 1/2"
7 1/2" X 11 1/4"
11 1/4" X 11 1/4"
Out of all the other gauges of both plastic & aluminum the following are good cuts:
9" X 12"
12" X 12"
12" X 18"
18" X 24"
24" X 24"
24" X 36"
We can cut any size in between that you would like but more often than not you will get… Read More
Typically signs produced using light gauge material, .024 plastic and .012 aluminum do not need to have holes drilled, as the material is so easy to nail or drill right through.
With the heavier gauge custom signs it will depend on whether or not the signs are going to be hung the same way every time. Some customers decide not to have us drill the holes because they may hang them in many different ways. They find that it is easier to drill the holes themselves so they can drill them in different places depending on how they are being mounted.
Some of our stock signs come without drilled holes for this reason. Ohter stock signs have holes drilled at the most commonly used location for that particular type of sign.
However, if you are ordering a custom sign and know that you are going to be mounting the signs… Read More
Stock signs are signs that we print by the hundreds or thousands and then put on the shelf. These are all listed on our website and in our catalog. They have item numbers with specific artwork and specifications.
Custom signs are basically anything else. We can do custom signs where the entire sign is created from scratch or we can take one of our stock signs and modify it to suit your needs. Whichever option you choose will be considered custom even if we are using one of our stock signs as a starting point.
If you create a custom sign with us and then order it again at some point further down the road it will still be considered a custom sign, as it is not something we are going to print and then stock on the shelf. Read More
Reflective (3M reflective sheeting or beaded reflective) Vs Non-Reflective
A reflective sign is only reflective at night. If your sign really only needs to be seen during the day making them reflective will not make them more visible and a non-reflective sign will work fine.
Furthermore, a reflective sign needs to have a light (e.g. headlight or flashlight) shining on it in order to see it. They will not be reflective without being acted upon by an outside light source.
There are two types of reflective material that we use, 3M reflective sheeting or reflective beading. The main differences between the two are cost and level of reflectivity. Reflective sheeting comes in different grades: Engineer Grade, Engineer Grade Prismatic or High Intensity Prismatic. Engineer Grade or Engineer Grade Prismatic is usually reflective enough for what most people need. High Intensity is more often seen on road signs and is typically… Read More
What Are PMS Colors?
PMS stands for Pantone Matching System. This system assigns a number to a color and allows us to match the color using that numbering system.
This is how we match colors for all of our screen printed signs. You can look up PMS color charts online in order to get a PMS number for us. However, it is important to keep in mind that your computer monitor and printer are not color calibrated the same, therefore every computer and printer may show color in a slightly different way so there will be a slight color variation between what you see on your screen and the printed sign that you receive. Here is a link for a chart that we find useful, PMS color chart.
If you are not very specific about the shade of a particular color that you want, many times we have colors already… Read More
Background colors are typically the color of the plastic or white if your signs are on alumunium except for the .012 gauge. On the .012 gauge aluminum you can have whatever background color you would like at no additional charge.
If we have to coat the .032, .063 or .080 aluminum any color other than white there will be an additional charge. If we have to coat any of the plastic gauges any color that the plastic does not come in there will be an additional charge.
The background color does not count as a print color. Print colors include every color that you print on top of the background color.
The cost of the sign will increase per print color.
We are also able to print with tints. If you have a spot color such as blue, a tint would be a different shade of that original spot color… Read More
What Gauge (thickness) Material Do I Need?
Aluminum comes in .012, .032, .063 & .080 gauge.
Plastic comes in .024, .050, .070 & .110 gauge.
The .012 aluminum & .024 plastic are not self supporting so they will need to have some kind of a backer behind them such as a tree or board. The .024 plastic is roughly the thickness of a credit card while the .012 aluminum is roughly the thickness of a soda can.
A typical rule of thumb is that the larger the sign the thicker the material, unless the sign is going to be supported by a building ect. Plastic in particular is affected by heat, so if a plastic sign is going to be in a lot of heat and direct sunlight the lighter gauges will start to curl. The .110 gauge does this less then any of the others.
To give you an… Read More
Plastic Vs. Aluminum, Which is Right for You?
The two biggest differences between aluminum and plastic signs are the price and longevity.
Typically aluminum signs are more costly than plastic signs. However, aluminum signs will last for approx. 15-20 years before they begin to fade. Plastic will last approx. 7-10 years before they begin to fade. Many times the signs will go longer if they are in areas where they are not receiving a lot of direct sunlight. For example if the signs are in a largely wooded area they will fade at a slower rate.
Blues & Reds do tend to fade faster than the other colors.
The above information pertains to screen printed signs if the signs are digitally printed please see screen printing vs. digital printing.
There are safety issues to keep in mind when trying to decide between aluminum and plastic. For example you may not… Read More
Screen printed signs are made by applying ink directly to the substrate surface. Most often it is better to screen print signs if you are looking for a low number of print colors and a high quantity of signs (10 or more). Screen printed signs will also have more longevity 7-10 years on plastic and 15-20 years on aluminum.
Digitally printed signs are made by printing on vinyl and then the vinyl is applied to the substrate. It is better to digitally print signs if you are looking for a lower quantity (less then 10) or a high number of print colors (more than 4). Digitally printed signs will have less longevity at 5-7 years. Read More
It is our company policy that we send you a .pdf proof for all custom signs even if you are repeating a sign that you have done before. This also includes posted signs with imprints and special event signs with personalizations. Many of our customers do many different signs with us. Not only do we need to make sure the artwork is correct but we also need to verify that we have the correct sign.
You will receive your proof within 24-48 hours business days (M-F) from the date that your order is placed. The proof will come directly from our graphic designer. Your signs will not go into production until we receive your proof approval.
From the date you approve your proof the following production times apply:
Custom Signs: 2 - 2 1/2 Weeks
Posted Signs With Imprint: 1 - 1 1/2 Weeks
Digital Signs … Read More
We came across this article in the Sign & Digital Graphics Daily News letter and thought that it was worth repeating. Our hearts go out to those dealing with this tragedy in Texas.
Texas Sign Association Taking Donations to Help Members Affected by Harvey
September 1, 2017
Sign associations and others involved in the sign and graphics industry from across the U.S. have been reaching out and contacting the Texas Sign Association and asking how they can help those devastated by Hurricane Harvey, according to Leona Stabler, executive director of the Bryan, Texas-based nonprofit.
“They are being very supportive. We’re receiving help from all over the country,” Stabler says. “The sign industry is a fabulous industry and people are really stepping up to open up their pocketbooks and their hearts. It’s just a fabulous industry and people are being very generous.”
She’s been contacted from… Read More
We are able to put an imprint on the bottom of your posted signs. Most people put their name and address, however, some will put a name and phone number and others will put just a name. It is really personal preference.
You may want to check with your state's DEC to see what requirements they have to make it leagally binding should you ever need to prosecute.
The imprint is at the bottom of the sign. There are two lines available with 45 characters per line. The letters are all capitals and are 3/8" tall.
We can do enlarged imprints, however, there is an additional charge, as it will vary from our standard. If you would like an enlarged imprint it will change your sign to a full custom increasing the lead-time as well as the cost. Read More
The best option is to hang your signs as soon as they are received, as they will continue curing after they are hung.
If you should need to store them they will need to be stored on end like a book. If you lay the box flat for an extended period of time the signs will often stick together.
In addition, the signs should never be allowed to become wet while in the box. This will cause them to stick together and peel. Getting wet includes everything from getting rained on to condensation from being stored in a damp environment. Keep in mind that once the signs are hung moisture and wetness is not a problem. It is only when they are stacked that it becomes a problem.
Welcome To Our Blog
Our goal for this blog is to provide you, our cutomers, with answers to your questions as well as a place for you to find useful information regarding signs.
Much of the material in our blog was created as a result of questions that come from our customers on a daily basis.
If you have questions that are not answered by the blog please do not hesitate to call us at 1-800-473-0698. Read More